Shawn "The Magazine Guy!"Jan 1, 20184 minHow a Mom’s Influence got more Kids with Disabilities in AdvertisingFor five years, Katie Driscoll of Palos Park, Ill., worked day and night trying to persuade retailers to use more children with...
Shawn "The Magazine Guy!"Dec 30, 20173 minWhat formula can determine best pricing for magazine print ads, based on production cost?I have a 32-page magazine that is a companion to a web site my company just purchased. The production cost is being supported by 4 main...
Shawn "The Magazine Guy!"Dec 30, 20172 minWhat is the difference between advertising in the magazines and in the newspapers?Well, for starters, I took the meaning of this question as follows: What is the difference in the kind of advertising that appears in a...
Shawn "The Magazine Guy!"Dec 30, 20171 minHow does a magazine make money?Well, the short answer is ads, subscriptions and off the rack sales; in that order in terms of lucrativeness. There are those who may...