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The best ways to ascertain the on sale dates of popular consumer magazines is either via their media kits or a magazine subscription agency. In regard to the former, all magazines should have an easily downloadable media kit, usually in PDF format, that clearly delineates their on sale dates. This is usually found in the Closing Dates and/or Rates section of the media kit. The other option would be to visit the site of a major magazine subscription agency such as EBSCO http://www.ebsco.com. Most magazine subscription agencies will list their clients, publication frequencies and subscription price but not all will post the on sale dates. You'll just have to check around. Good luck with your search! #magazinepublications #magazinemediakit #magazinesubscriptionagencies #EBSCO

In regard to magazine layout software that is used by magazine publishing houses like Conde Nast, etc., there are basically two heavy weights that are the industry standards: Quark Xpress and Adobe Indesign. Invariably, the question that usually comes next is: which one is better? Well, while this may seem like a straight forward question, that should lend itself to an equally lucid answer, this is not necessarily the case. I won't go into all the details but for the last 20 years or so Quark (the first version came out around 1987 or 1988) had been the undisputed leader in the field. In fact, you can still find versions of Quark 5.0 (released around 2002, if I'm not mistaken), on the computers of many graphic artists. Now, with that said, around the same time that Quark released version 5.0, Adobe came out with Indesign 2.0 and, needless to say, it put Quark on the ropes, so to speak. Adobe Indesign and Quark Xpress function in a very similar way. However, when individuals ask me which one they should buy, my answer is usually predicated upon one salient piece of information; if you are a novice to graphic design, then I highly recommend that you get Adobe Indesign. Why? Well, for the simple reason that Adobe not only produces Indesign, which is primarily for magazine/catalog layouts, but also Acrobat X Pro, Photoshop, Illustrator, GoLive, etc.. Adobe Acrobat X Pro is for the creation and manipulation of PDFs, Photoshop is utilized for photo manipulation and, especially for magazines, color space conversion, i.e from RGB to CMYK, Illustrator is used for advanced graphic creations and designs and GoLive, which has morphed into Dreamweaver, is used for website design, especially those containing flash content. The fact that all these software programs are created by the same company, although they each have distinct idiosyncrasies, means they possess similar interfaces and thus, once you learn one program, the learning curve for the others will be dramatically reduced. In terms of magazine layout, there are two essential programs that you will need: Adobe Indesign and Photoshop. With these two, you can create roughly 90% of the layouts that you'll find in any given magazine stand around the world. The other 10% of magazine layouts, that are considerably more sophisticated, employ Illustrator which is more involved and a more difficult program to learn than Indesign or Photoshop. The latest version for Indesign is CS6 and for Photoshop it's also CS6. Quark Xpress released its Quark 2016 version late last year and will release a 2017 version later this summer. Both Indesign and Quark are equally priced (very expensive!) and produce PC and Mac versions. However, there is a way to save a considerable amount of money on these programs. If you're interested, just let me know. #AdobeIndesign #QuarkXpress #magazinelayoutsoftware #AdobeGoLive #CMYK #RGB #AdobeDreamweaver

Well, the short answer is ads, subscriptions and off the rack sales; in that order in terms of lucrativeness. There are those who may contend that free magazines are 100% ad revenue based. Of course, there could be nothing further from the truth! We all pay a little more for convenience, i.e. milk at a 7-11 or similar convenience store is priced more than at most supermarkets. Readers will subscribe to free magazines for the convenience of having them delivered directly to their residence as opposed to having to look for them, and possibly miss an issue, at public points of distribution. For free circulated magazines, ads and subscriptions are the primary revenue stream. For paid publications, of course, there is also off the rack sales but this is considerably less for most publications unless the magazine has an extremely large circulation and an excellent sale through ratio (the actual percentage of magazines sold, out of the total amount distributed, per issue per retail location). Another revenue base that both types of magazines can capitalize on, and has yet to be mentioned by previous posters, is merchandising. With the advent of commerce ready websites, it's easier now than ever before to sell merchandise related to a magazine's brand. It is also possible to garner a significant consumer base, not only predicated upon the magazine's core demographic but also via social media sites with very little or no investment. If a well thought out marketing plan is properly planned and executed, the merchandising realm can certainly be much more lucrative than the aforementioned options! #magazinemoney #magazinesubscriptions #magazineads #magazineadvertising #magazinedemographics