• Magshoestring

What are masthead ads?

This is a good question. Masthead ads are a type of “special placement” ad. Special placement refers to when an advertiser submits a space availability request next to a particular section, department, feature story, etc… in order to increase the likelihood that the ad will be seen by the advertiser’s consumer base. With this in mind, special placement can also include the TOC or Table of Contents and the masthead. In regard to the latter, a magazine’s masthead is where you find information about the magazine’s editorial staff, publishing frequency, contact information, website address, subscription information (sometimes, not always) and any legalese. The masthead usually appears in the first few pages of a magazine and consists of a thin rectangular vertical strip on a page and, as a consequence, it is possible to make an ad placement next to it in most publications.


#Magazines, #US Magazines, #Start a Magazine, #Magazine Startup, #Launch a Magazine, #Love magazine, #Design magazine, #Interior design magazine, #Fashion magazine, #Inspiration magazine, #Style magazine, #Art magazine, #Small business magazine, #Motivation magazine, #Foodie magazine, #Home decor magazine, #Travel magazine, #Photography magazine, #Beauty magazine, #Food magazine, #Real estate magazine, #Wellness magazine, #Fitness magazine, #Lifestyle magazine, #Home magazine, #Architecture magazine, #Skincare magazine, #Luxury magazine, #Entrepreneur magazine

0 views0 comments