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Umber Magazine Provides an Outlet for Creative People of Color.

The new Oakland publication explores artistry and vulnerability. Mike Nicholls finally created the magazine he's always wanted to read. One of Mike Nicholls' all-time favorite publications is Emigre, a Bay Area graphic design magazine that ceased printing in 2005. A self-described magazine geek, Nicholls loved the fonts as much as the immigrant voices in Emigre, and he never found comparable conversations in another outlet after that. In 2006, living in Philadelphia, Nicholls came up with the idea for Umber. He envisioned it as a printed magazine for designers and other creatives, told from the perspective of people of color. Nicholls always adored magazines. PORT Magazine, Juxtapoz Magazine

What formula can determine best pricing for magazine print ads, based on production cost?

I have a 32-page magazine that is a companion to a web site my company just purchased. The production cost is being supported by 4 main advertisers, but there are 12 pages that go unsold each month. There is a lot of opportunity for sales, and I want to make sure that the Ad Rate Sheet I build is optimal. This is a good question that requires a rather in-depth answer. Ok, I'll cut to the chase. Magazine ad rates are based on a concept known as CPM or Cost Per Thousands. You might be wondering, why the ‘M’ and not a ‘T’? Well, the ‘M’ is in reference to the Roman numeral M which is 1,000. You will also come into contact with this ‘M’ when you receive an offset press printer’s quote for your

How can I write for Scholastic News? (the educational kid's magazine formerly known as Weekly Re

Whether you desire to write for Scholastic News, Time magazine, O Magazine, Vogue, Cosmopolitan, or any other type of publication, it would behoove you to request at least two items from the magazine for which you intend to write. First, request a copy of the magazine’s latest media kit. This has become fairly easy these days since most magazines keep a copy of their media kit readily available in a PDF which can be downloaded in a matter of seconds. The media kit, if it is done properly, will contain pertinent information related to the magazine’s readership; such as its demographic profile: median age, sex, race, individual income, etc, and, most importantly, an editorial calendar. The edi

What is the difference between advertising in the magazines and in the newspapers?

Well, for starters, I took the meaning of this question as follows: What is the difference in the kind of advertising that appears in a magazine vs that which appears in a newspaper? First, it’s worth stating that newspapers, in general, tend to have a much broader readership (and diverse demographic) than most consumer magazines. In regard to the kind of ads that appear in magazines vs newspapers, there are some differences. Magazines, especially those with large circulations, tend to focus on corporate accounts; major corporations that produce products that are marketed to a specific consumer demographic. Newspapers, on the other hand, not only have advertisers that are much more diverse,

How do I find out release dates of popular magazine publications?

The best ways to ascertain the on sale dates of popular consumer magazines is either via their media kits or a magazine subscription agency. In regard to the former, all magazines should have an easily downloadable media kit, usually in PDF format, that clearly delineates their on sale dates. This is usually found in the Closing Dates and/or Rates section of the media kit. The other option would be to visit the site of a major magazine subscription agency such as EBSCO http://www.ebsco.com. Most magazine subscription agencies will list their clients, publication frequencies and subscription price but not all will post the on sale dates. You'll just have to check around. Good luck with your s

What software is used in publishing houses (e.g. Conde Nast) to produce printed magazines?

In regard to magazine layout software that is used by magazine publishing houses like Conde Nast, etc., there are basically two heavy weights that are the industry standards: Quark Xpress and Adobe Indesign. Invariably, the question that usually comes next is: which one is better? Well, while this may seem like a straight forward question, that should lend itself to an equally lucid answer, this is not necessarily the case. I won't go into all the details but for the last 20 years or so Quark (the first version came out around 1987 or 1988) had been the undisputed leader in the field. In fact, you can still find versions of Quark 5.0 (released around 2002, if I'm not mistaken), on the comput

How does a magazine make money?

Well, the short answer is ads, subscriptions and off the rack sales; in that order in terms of lucrativeness. There are those who may contend that free magazines are 100% ad revenue based. Of course, there could be nothing further from the truth! We all pay a little more for convenience, i.e. milk at a 7-11 or similar convenience store is priced more than at most supermarkets. Readers will subscribe to free magazines for the convenience of having them delivered directly to their residence as opposed to having to look for them, and possibly miss an issue, at public points of distribution. For free circulated magazines, ads and subscriptions are the primary revenue stream. For paid publication