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Starting a Magazine


Starting a magazine can be an exciting and rewarding venture for individuals passionate about a particular topic or niche. However, launching a successful magazine requires careful planning, creativity, and a deep understanding of the publishing industry. From conceptualizing the idea to distribution and marketing, there are several crucial steps involved in starting a magazine.

Before diving into the process of starting a magazine, it’s essential to conduct thorough market research. This involves identifying the target audience, understanding their preferences, and analyzing existing publications in the chosen niche. Additionally, conceptualizing the magazine’s unique selling proposition (USP) is vital. What will set the magazine apart from existing competitors? What specific needs or interests will it cater to? These questions, and others, should be carefully considered during the initial planning stages.

How many pages does a magazine usually have? How can you determine the ad rates for your magazine? What is the best way to get advertisers to advertise in your magazine? How much should you charge for your magazine? What type of printer should you use to print your magazine?

These are some very common questions that people who desire to start a magazine have in regard to launching their publication. Unfortunately, there aren't a lot of resources that essentially explain the magazine launch process in a clear and comprehensive way.

Magshoestring is here to provide mentorship and ongoing support to new magazine publishers. In the start up phase of the magazine process, such assistance is invaluable. Having access to guidance through the challenges of starting a new magazine, sharing industry insights, and providing continuous encouragement can significantly impact your magazine's overall success in the competitive publishing landscape.


About Magshoestring


Magazine publishing is the process of creating, producing, and distributing magazines to a wide audience. It involves various stages such as content creation, editing, design, printing, and circulation.


The industry has evolved significantly with the advent of digital technology, leading to the emergence of online magazines and digital platforms. Magazine publishers play a crucial role in identifying target audiences, developing engaging content, and establishing distribution channels to reach readers.


The success of a magazine publication depends on factors such as editorial quality, visual appeal, advertising revenue, and effective marketing strategies. Additionally, publishers need to adapt to changing consumer preferences and technological advancements to remain competitive in the market.

The magazine publishing industry encompasses a diverse range of genres including fashion, lifestyle, news, entertainment, and specialized niche topics. Overall, magazine publishing continues to be a dynamic and influential medium for delivering information and entertainment to readers worldwide.


Magshoestring is designed to assist new magazine publishers with defining their magazine’s niche, identifying competitors, setting clear goals, and outlining a sustainable revenue model. New magazine publishers often require assistance in content creation and editorial guidance. This involves helping them curate high-quality content, establish editorial guidelines, and ensure consistency in tone and style. New magazine publishers can also greatly benefit from developing effective distribution and circulation strategies; which  include exploring print distribution networks, subscription models, and newsstand placement. Lastly, helping new magazine publishers diversify their revenue streams is critical for long-term sustainability. This may involve exploring advertising opportunities, sponsored content, events management, merchandise sales, and other innovative monetization avenues. 

Magshoestring can help in all these areas and with every aspect of publishing a magazine. If you want to learn more about our services, please get in touch so you can realize your dream of starting a new magazine and do it all on a shoestring!

Design Magazines
Magazie Consulting

Magazine Consulting

You have an excellent idea for a new magazine. You're excited and are ready to make it happen! There's just one problem; your knowledge related to magazine publishing is very limited or, worse still, you have no knowledge or experience at all! However, you remain confident that your concept is worth pursuing and know it will be a success. What should you do?  Well the short answer is you should absolutely go for it! Not having a magazine publishing background should not be a rationale for not trying to bring your magazine concept to fruition. With that said, however, it should be rather obvious that you will need a lot help along the way and that's where consulting with someone who's knowledgeable about the process comes in.

No matter where you are in the magazine launch process, if you're not sure about the next steps to get your concept in print, Magshoestring can certainly help. Magshoestring often consults with startup magazine publishers nationwide on every aspect of publishing. If you have any questions in regard to:

  • magazine offset printing

  • magazine distribution and circulation

  • magazine cover coats

  • advertising procurement

  • magazine media kits

  • magazine barcodes

  • magazine sales reps

  • demographics

  • magazine layout software

  • magazine stock photos

or any other aspect of magazine publishing, feel free to contact us so we can map out a plan of action to help you realize your dream of launching your magazine! We also analyze media kits for their effectiveness at advertisement procurement. To learn more about the media kit analysis service click here. Magshoestring consulting rates are as follows:

General Consulting: $70 per hour

Media Kit Analysis: $65 flat fee

That's it! No hidden charges or additional fees. Magshoestring consulting rates are dirt cheap by industry standards. We remain cognizant of the fact that you're on a shoestring budget and try our earnest to provide the information you need at a price you can afford. Feel free to contact us at any time. We look forward to hearing from you.

Media Kit Anaysis

Media Kit Analysis


Creating a good media kit is a little like preparing a good meal. The foundation of any great meal is invariably based upon its core ingredients as well as the culinary capabilities of the person preparing it. However, regardless of your level of culinary prowess, having the key ingredients is paramount and inextricably connected to the success of the final product.

New magazine publishers tend to be so enthralled with their new title that they often minimize or completely overlook their magazine's media kit. These publishers often don't recognize or understand the synergistic relationship that exists between the magazine and the media kit and the crucial role that the latter plays in the ultimate success of the former.

The media kit analysis consists of a thorough overview of your magazine's media kit to ascertain its overall effectiveness at advertising revenue procurement. A media kit that is optimized for advertising procurement contains all the key ingredients necessary for an advertising agency media buyer to make an informed media buy decision. The key word here is information and this is the area where many magazine media kits fail miserably!


Here's a chance to get your media kit optimized so you can get the ad revenue you need to expand your brand! So, what's involved in the media kit analysis?

Simply put, your magazine's media kit will be thoroughly analyzed to make sure it adheres to the industry standard in accordance to what advertising agencies look for in order to make media buys in magazine and newspaper publications.

Whether your magazine targets local advertisers, national  or international ones, you can rest assured that it will be formatted correctly and contain all the essential elements and information that an ad agency needs to consider your magazine for an ad campaign.

What will your magazine's media kit be analyzed for? The magazine media kit analysis includes a complete overview on your magazine's:

  • Ad Rates

  • Demographics

  • Circulation Analysis

  • Distribution Analysis

  • Editorial Calendar

  • Consumer Trends

  • Closing Dates

  • Mechanical Specs

  • Subscriber Surveys

  • Submission Guideline

So, what does the media kit analysis cost? Well, in addition to all the aforementioned, the media kit analysis includes more than 40 PDF files related to magazine publishing, demographics, advertising and more for just  $65.00 dollars!


So, are you ready to take your magazine to the next level? If so, get in touch to start the process by contacting us at:



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