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How to Start a Magazine...

How many pages does a magazine usually have? How can I determine the ad rates for my magazine? What is the best way to get advertisers to advertise in my magazine? How much should I charge for my magazine? What type of printer should I use to print my magazine? 
These are some very common questions that people who desire to start a magazine have in the planning phase of launching their publication. Unfortunately, there aren't a lot of resources that essentially explain the magazine launch process in a clear and comprehensive way.
Magshoestring was designed to be a repository of information for aspiring magazine publishers who want to launch their own magazine. The mission of Magshoestring is two-fold; 1) to provide pertinent and practical information on the most salient aspects of starting a magazine. 2) to provide cost cutting strategies and tips to substantially reduce the overall amount of startup capital needed to launch a magazine in the US market. Magshoestring is constantly adding more content, such as articles related to various aspects on magazine publishing, startup tips, etc. to add to the wealth of information already available. Take the opportunity to peruse this site to get all the information that’s applicable to your magazine launch plans. A good place to start is with the downloads below. If you have any questions, don't hesitate to get into contact: 
Learn how to Start a Magazine!
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The Magazine

Sales Rep Directory 

$10.00

The Magazine Sales Rep Directory is designed to not only serve as a practical list of magazine sales reps throughout the United States but also to demystify their duties and responsibilities and provide invaluable insight as to how they can play a critical role in the successful launch of your publication. The Magazine Sales Rep Directory contains the most comprehensive listing of magazine sales representatives in the United States. The Directory contains listings of over 130 magazine sales reps in 29 states; with pertinent contact information, email addresses, websites and key contact persons.

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The Magazine

Advertising Directory 

$10.00

GOT ADVERTISING? Well, if the answer is no, not enough or need a lot more, chances are you need The Magazine Advertising Directory. Most magazine publishers, after launching their premiere issue, are confronted with the arduous task of trying to find advertisers willing to take out ads in their publication. These publishers are under the impression that cold calling and pounding the pavement are the best ways to get the advertising revenue they need. However, there's another alternative. Did you know that there is a way to make potential advertisers come to you? Yes, that's right. All you need to do is have your magazine listed in the top magazine advertising directories.

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The Magazine

Media Kit Manual

$15.00

Creating a good media kit is a little like preparing a good meal. The foundation of any great meal is invariably based upon its core ingredients as well as the culinary capabilities of the person preparing it. However, regardless of your level of culinary prowess, having the key ingredients is paramount and inextricably connected to the success of the final product. The Magazine Media Kit Manual is designed to provide you with the key constituent elements that comprise an excellent media kit in order to facilitate advertisement procurement and provide your publication with the ad revenue that it needs to stay solvent.   

 

The Magazine

Barcode Brief

$10.00

The Magazine Barcode Brief is designed to facilitate the use of the Universal Product Code and its symbol on magazines and related publication products distributed through wholesale distributors and sold at scanning retail locations in the United States and Canada. It thoroughly explains the application process so that you can obtain your UPC in the quickest manner possible and provides you with detailed instructions on proper barcode placement, tolerances and ad-on-codes. In addition, it also includes a BIPAD application form so you can get a jumpstart on the process!

The Magazine

Cover Coating Brief

$10.00

As a magazine publisher your goal should be to strike a balance between a cover coating that is not only aesthetically appealing to the eye but also pragmatic in terms of its functionality and overall cost. Offset presses have a lot of capabilities, as roughly 90% have cover coating towers, and are able to utilize a growing range of press-applied coatings to meet the demands of magazine publishers. In short, the question is not whether or not to use a cover coating, but rather which type of coat to apply in order to achieve your desired results.

The Magazine

Printing Quote Brief

$10.00

The Magazine Printing Quote Brief shows you how to create your printing quote step-by-step. It not only breaks down the different components of a printing quote and provides clear examples but also explains how you can save money based upon the type of paper stock, page count, cover coatings, etc. that you intend to use for your magazine. After reading The Magazine Printing Quote Brief, you will be able to confidently interact with any offset press customer service representative to get the quality print job you deserve at the price you want. 

The Magazine

Offset Press Directory

$10.00

If you are serious about publishing a magazine, you will need to interface with printers specializing in magazine printing. The Magazine Offset Press Directory contains the most comprehensive listing of offset presses in Arizona and Northern, Central and Southern California with emphasis on San Francisco, Los Angeles and San Diego. It contains a listing of more than 225 offset and digital printing presses that print magazines, brochures, newsletters and catalogs. The Magazine Offset Press Directory will be an indispensable reference tool that will help you find the right printer to suit all your publishing needs.

The Magazine

Layout Software Brief

$10.00

The Magazine Layout Brief gives a thorough overview on the most popular magazine layout software utilized for consumer magazines. Anyone familiar with magazine layout software knows that such programs can be very expensive; normally retailing between $600 to $1,000 dollars or more! However, since you’re on a shoestring budget, inside The Magazine Layout Software Brief is information on where you can buy the latest versions at a 50% or 60% discount! That’s right! And these are perfectly legal copies that can be registered at the Adobe and Quark Xpress websites. So, what are you waiting for?

 
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