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Prod. Code:
CD06
Launching a new magazine can be an exhilarating endeavor. If you have a great idea for a new magazine but are new to publishing, where do you go to get the information you need to get your publication off the ground? Believe it or not, over 40% of all new magazine launches are "Mom & Pop" startups; magazines started by people who have no or very little publishing experience. Unfortunately, there aren't a whole lot of resources available that provide detailed instructions on launching a magazine and virtually none that address Mom & Pop startups. How to Start a Magazine on a Shoestring is an essential startup guide that takes you by the hand and explains the essential procedures required to launch a consumer magazine while providing cost saving strategies that will substantially reduce your bottom line. Unlike other books on the subject that presuppose you have a huge staff and even deeper pockets overflowing with dollars, How to Start a Magazine on a Shoestring not only assumes that you have no publishing experience but more importantly, virtually no staff and very little startup capital to launch your magazine in the first place! It is a step by step guide that covers all the nuts and bolts of the process in easy to understand language. How to Start a Magazine on a Shoestring will help you educate yourself about the process thereby drastically increasing the chances of success for your publication.
