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When it comes to getting advertisement for your magazine, it's your media kit that will inevitably make or break you! Most startup magazine publishers fail to understand the importance that their media kit plays in advertisement procurement and if not done properly, it could mean the rapid demise of your publication!

A media kit, sometimes called a press kit, is simply an information packet that contains all the essential details about your magazine that an advertising agency needs to make an informed media buy (place an ad). It is called a media kit or a press kit because more times than not, potential advertisers/media outlets will want more information on a publication before they can consider taking out an ad. A media kit is like a resume for your magazine. In it is a collection of pertinent information and articles put together to address questions from the media, investors, potential advertisers, etc. The goal of your media kit is the same as all other marketing that a company does. It should grab the reader's attention, make a lasting impression and create enough interest so that advertisers will contact you to buy an ad in your magazine.

How can you increase the odds that your publication will get the advertisement that it needs to be successful? The Magazine Media Kit Manual is designed to provide you with all the information you need to make the sell. Media kits aren't just for large high-profile publications. Whatever the size of your organization, whether you are a start-up magazine or one that has been in business for a couple of years, you need to make sure your media kit contains all the key ingredients to be taken seriously by advertising agencies and others who are interested in advertising in your publication. The Magazine Media Kit Manual contains a template that you can follow to insure that you put in all the key components and that nothing is overlooked. In addition, over 15 different media kits are evaluated with highlights and commentary that grade each on their aesthetic appeal, composition, content, and most importantly, their overall effectiveness at obtaining advertisement. The Magazine Media Kit Manual takes all the guess work out of the process of creating an effective media kit so you can focus your attention on targeting the right advertisers and making the sell!    

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