As a startup magazine publisher, one of the most daunting challenges that you will confront will be the procurement of advertising revenue. Like Dracula, who’s constantly on the prowl for a steady supply of blood in order to stay alive, your publication will need to implement an effective strategy to insure a consistent flow of advertising revenue that will keep your magazine solvent, allow for further growth of your brand and maximize its overall profitability. One of the ways that startup publishers can achieve their ad revenue objectives is by hiring the services of an independent magazine sales representative. Magazine sales representatives can literally jump start a new title and put it on the fast track to success. The Magazine Sales Rep Directory is designed to not only serve as a practical list of magazine sales reps throughout the United States but also to demystify their duties and responsibilities and provide invaluable insight as to how they can play a critical role in the successful launch of your publication. The Magazine Sales Rep Directory contains the most comprehensive listing of magazine sales representatives in the United States. The Directory contains listings of over 130 magazine sales reps in 28 states; with pertinent contact information and key contact persons. The states covered in the Magazine Sales Rep Directory are:
§Arizona
§California
§Colorado
§Connecticut
§District of Columbia
§Florida
§Georgia
§Idaho
§Illinois
§Indiana
§Kansas
§Maryland
§Massachusetts
§Michigan
§Minnesota
§Missouri
§Montana
§Nevada
§New Hampshire
§New Jersey
§New York
§North Carolina
§Ohio
§Pennsylvania
§Rhode Island
§Texas
§Virginia
§Washington
You may be asking yourself if you really need a magazine sales representative. Let me just share with you ten profitable reasons that I believe justify the hiring of a magazine sales rep:
1. Sales Professionals.
You team up with sales professionals, already trained and experienced.
2. Motivated Salespeople.
A publishers' representative earns his/her living from sales commissions – a percentage of advertising sales made for you. When commissions are the primary source of income, a publishers’ representative is motivated daily to make higher quality sales calls, and produce more revenue for you.
3. Expertise.
You get sales expertise at a price that could not be matched by a staff hire. The publishers' representative knows the market and the territory in depth – and can also be used to supplement your sales staff.
4. Client/Agency Contacts.
A publishers' representative has equity and roots in the territory or category. He/she knows the clients and agencies, has access to sales contacts at all levels.
5. Quality reports / valuable ideas.
Prompt and comprehensive reports inform you of advertiser targets and objectives. Representatives bring promotional and sales-building ideas to the table at no cost to you.
6. Fixed Costs.
You have a fixed sales cost based on actual sales; providing a predictable and manageable budget.
7. No Overhead Costs.
You have no office space costs; no telephone or FAX expense; no mailing, express mail or messenger costs; no computer installation/ training/maintenance costs. Also, no travel and entertainment expense.
8. No personnel responsibilities.
No secretarial staff; no interviewing, hiring/firing or training responsibilities for sales. Reduces your supervisory and administrative workload.
9. No Company Benefit Costs.
You save the heavy costs of company benefit programs: health insurance, vacations, pensions and profit sharing.
10. Service + Cost Savings = Profits.
A publishers' representative offers you professional service plus cost savings. You profit as your sales grow.
Of course, there are plenty of more but I think these are defintely some of the best reasons. All the listings in the Magazine Sales Rep Directory contain the full address, phone/fax numbers and website (if available). The Magazine Sales Rep Directory is now available in book format via Amazon.com for $14.99 or it can be downloaded from this site. Both the book and download versions are identical. Below are a few samples from Arizona:
CLEMENS / WOOD PUBLISHERS REPRESENTATIVES
JOHN CLEMENS
14300 N. Northsight Blvd suite 127 Scottsdale, AZ 85260 US
Tel: 480-538-5021
Fax: 480-367-1110
HUFFMAN MEDIA INC.
MICHAEL HUFFMAN
1327 W. Spirit Dr. Anthem, AZ85086US
Tel: (623) 551-0254 Main
Fax: (623) 321-6535 Main
Web Site: www.huffmanmedia.com
