By Michael Green

It's a simple truth...



Some newsletters seem to attract readers like bees to honey -

whilst others seem to struggle to find a marketplace of

accepting and interested subscribers. But why?



What's the big difference between success and failure when it

comes to publishing your own newsletter? And what should you aim

to do, if your goal is to build an army of loyal subscribers?



For the first time ever, acknowledged newsletter expert, Michael

Green, reveals his top five hints for creating your own winning

newsletter or Ezine publication.



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#1. CONTENT

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If you edit a newsletter and think you can muddle through without

top quality content, then think again!



Let's look at it this way. With so many newsletter titles out

there today - especially on the web - the choice for readers is

almost endless.



Your audience is more subtly aware of the quality of your

editorial, articles and content, than you may think.



So don't skimp when it comes to finding top quality contributions

for your publication. It should be obvious, but great content

matters, perhaps more than ever before.





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#2. STYLE

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Great newsletters all have one thing in common. They display

style and personality.



Wait a minute...can a newsletter really have a personality?



You bet. In fact, it must have a personality, or it's simply

doomed to fail!



Your readers *really* need to appreciate what your publication

is all about. Which perspective are you approaching your subject

from? Are you light-hearted or serious? Do you display the

traits that can foster trust from your readership?



Don't leave your readers in any doubt about your market position.



Display style and personality in every issue and be sure to

allow your readers to share in your spirit.





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#3. FREQUENCY

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A big difference between newsletters that get read, and those

that get trashed, is that the good ones are nearly always

published to a regular schedule which is advertised in advance

and understood by their readerships.



So determine a publishing schedule, let it be known, and rigidly

stick to it.



If you want others to take your newsletter or Ezine seriously,

then you need to work your way into your readerships routine.



A regular publishing timetable helps you to achieve this goal

and so "frequency" is an important feature in achieving success

for your newsletter.



But remember, frequency doesn't mean that you have to commit to

publishing every day or every week. It just means that you need

to set a schedule that is fully predictable for your readers.

That could just as easily be quarterly.





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#4. CREDIBILITY

===============



Stop and think about any newsletter that you personally happen

to read on a regular basis. Now ask yourself: "What is it that

really makes me read this newsletter?"



The answer is invariably that you believe what's written in it.



That's right. Newsletters that you like, all have a high

"credibility factor".



So be cautious about just allowing anyone to be a guest article

author. Check 'em out first, be comfortable that the knowledge

that they are imparting is really first-class.



One bad article published in YOUR newsletter or Ezine could

destroy YOUR credibility with a reader forever. So thoroughly

vet everything you publish.







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#5. INTEGRITY

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Perhaps the most important factor in establishing your newsletter

as a trusted source, is your ability to create real integrity for

your publication.



What does this mean?



Well you've probably read newsletters, particularly those on the

web, which forever seem to be pushing some new resource right in

your face. And you know straightaway that there's obviously

something in this for the editor.



Actually, they're probably pushing an affiliate program or some

kind of joint-venture.



Nothing wrong with that of course. But try to avoid turning your

entire newsletter or Ezine into one long relentless advertising

pitch.



I've read a lot of newsletters that start out well for a couple

of issues, but then descend into one long sales spiel by the

third edition.





So follow the FIVE GOLDEN RULES of newsletter success and you'll

soon turn your own publication into a newsletter that gets READ,

not one of the many that gets instantly TRASHED upon arrival.



Good luck with your newsletter or Ezine.

Michael Green

Newsletter expert and toolkit publisher.



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Michael Green has created an award-winning toolkit for budding

newsletter editors everywhere. His "How To Write A Newsletter"

toolkit is crammed full of copyright free articles, newsletter

templates and a complete "How To" editors manual. Check it out

right now at ==> How To Write A Newsletter